What’s Happening in the Book Market Right Now

What Books-A-Million’s CEO and recent sales data reveal about how books move

I’m going to admit something that feels a little embarrassing now.

For a long time, I believed in the fairy tale version of publishing. I believed one big book could change everything, or a perfect launch week, or a giant viral moment. I fully believed in one tentpole release that suddenly turned an author into a household name and solved every problem a…