How Amazon Decides Where Your Book Goes (It’s Not BISAC Codes)
Understanding the levers you actually control on the biggest retailer in the world
Amazon is the hardest retailer to decode because books aren’t central to its identity. They sit among millions of other products, and Amazon handles them the same way it handles everything else. For authors and publishers, that’s uncomfortable because books are our entire business, and Amazon dominates book sales, but the platform doesn’t give books spe…
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